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According to analytics site App Data, two month-old the has 20,000 monthly active users and Yoke, which launched in March, has 7,000.and e Harmony boast 20 million and more than 33 million users, respectively.It's the opposite: Those are places people go to hide," said Rob Fishman, CEO of Kingfish Labs, which created Yoke.me, and former social media editor at The Huffington Post. They don't take advantage of the fact that there's a social network." Despite all the features offered by these niche dating sites, established dating services still boast one key advantage: mass.Circl.es, which launched in March, has just 5,000 members.For years, online dating sites have promised that their almighty algorithms could turn strangers into soulmates.But recent research suggests that their love-engineering is about as foolproof as flirting with random people at a bar, and a new breed of dating sites are using social networks, rather than science, to help singles find romance.Online dating services such as the and are looping singles' friends into the matchmaking process in an effort to connect people to each other's acquaintances and keep suitors from weaving the kind of elaborate fictions that characterize many profiles on traditional dating sites.
Yoke.me, which was created by two former Huffington Post employees, even invites friends to play matchmaker and set up singles they think would hit it off.She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. Nearly half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.