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10-Sep-2019 03:18

The company has “been a great partner ever since,” he added.

As retailing morphed, so did the Guyers’ business, renamed seven years ago as Brand Share.

Triple-digit growth since 2013 earned the company — created in 1984 by Dick Guyer and one of his nine children, Doug — a spot on the Inc. E-commerce is projected to reach 0 billion in the United States by the end of 2017, and brand spending on product sampling is expected to total .12 billion this year, according to the Path to Purchase Institute in Chicago.

The Guyer family’s decision to redirect its focus to the online shopping world seems genius.

Then came the idea to expand beyond media inserts (paperwork, basically) to actual product samples.

Their first job: placing 200,000 Tylenol packets, along with coupons for the pain reliever, in catalog orders from Cabela’s, Eddie Bauer, and Sportsman’s Guide.

Diane Mastrull has been at the Inquirer since 1997, covering Atlantic City, suburban development trends, commercial development, and, for the last six years, small business. These are just some of the surprises e-commerce shoppers have found when their packages arrived – tucked, for instance, inside the children’s pajamas from Zulily, the sheets from Bed Bath & Beyond, the men’s shirts from Brooks Brothers.

Founded initially as International Direct Response, the company was proposing a new revenue stream — media inserts, such as credit-card offers — for catalog companies Dick Guyer, now 87 and retired in Florida, had served as a list broker.

(List brokers help companies get their message to the right audience.) Son Doug graduated from Boston College in 1983 with a degree in marketing.

Apparently, outdoors enthusiasts have a lot of pain.

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So pleased with the results was Johnson & Johnson that it upped the ante five months later to four million samples, Doug Guyer said.

Wir haben unser Leistungsspektrum erweitert und bieten ab sofort alle Leistungen rund um die Erstellung von Drucksachen und Werbemitteln an.



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